Red House Furniture Commercial
So I came across this commercial that pretty much attempts to present a parody of race relations in order to sell furniture. While I could see something like this on Comedy Central, or just as a parody in general on youtube or some other comedy site….not sure if its real commercial material.
The owners of Red House Furniture completely support this commercial and its on their website. They hired internetainment specialists and comedians Rhett and Link for their new marketing campaign.
There were some people commenting on the youtube video saying that it is normal for High Point, NC, and that they are more stupid than offensive. I agree with the commercial’s stupidity. Does it offend you all out there though?
Do you honestly believe that this is a good way to get people to buy their furniture? Write your thoughts. I know that although they got a small laugh out of me, they would never ever get my money for their products. I am all for blurring the line between entertainment and advertising, but this just seems to go about it in the wrong way. Maybe I am just too sensitive.
Anywho, they got their 15 minutes of fame. And I believe as the saying goes ..”There is no such thing as bad publicity.”
Till next time.
I wasn’t offended by the commercial. In fact, I was mildly entertained. I’m not sure why they used race relations as a marketing gimmick, but I’m assuming in the area where they are marketing, there is some sort of racial divide. Definitely more stupid than clever and more ignorant than witty. The commercial doesn’t make me want to go a nd buy furnitiure, but if I was thinking to myself “I need some furniture” and didn’t really know where to start, I’d go to the place that stood out first in my mind and that would be this spot just because the commercial is so stupid. And if they had something I liked, I’d buy it regardless of the commercial. This commercial is all about positioning when it comes to marketing and I think it’s actually successful in that regard considering so many people have watched it and are watching it. You’re right, no such thing as bad publicity.
The 5th Letter
05/10/2009 at 3:26 PM